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Archive for April, 2009

Lean Marketing House – The Pillars

Tuesday, April 28th, 2009

Above the foundation of the Lean House are the pillars. In a typical Lean House these pillars represent JIT, Jidoka(Quality) and Motivated People. This is from the Toyota Production System and they are actually in a certain order. Typically the middle pillar is described as the most important pillar and it is the one [...]

The Toyota Lean House – Re-built for marketing

Thursday, April 16th, 2009

The “TPS house” diagram has become one of the most recognized symbols in modern manufacturing. A house was used because it is strong only if the roof, pillars, foundations are strong. A weak link weakens the whole system.

I took the liberty of re-building the Toyota Lean house to what I believe is a great structure [...]

Lean Marketing House Overview

Sunday, April 12th, 2009

Please review the Lean Marketing House diagram in a previous post or print it out to help you follow this post.
When building a house you follow the same steps and principles as building a Lean Organization. The first step is building a strong foundation. I have changed the starting point by defining the Marketing vision [...]