Archive for January, 2009
Lean Marketing = Understanding Target Market and Ideal Client
Saturday, January 10th, 2009The first step in any lean process , Woops the 2nd step(the 1st being 5S), is understanding or identifying your target market and ideal client. Many people fail to do this and in a recession it can lead to disaster rather quickly.
The Marketing Mavens by Noel Capon is a great book to assist you in [...]
Lean Marketing: After 5S start with the 7 service values
Friday, January 9th, 2009I created a simple mindmap demonstrating the 7 service values which are:
Act extraordinary helpful & friendly by…
Provide efficient & prompt service & always keep customers informed by
Be responsive to individual customer needs by
Behave & act professionally
Earn customers trust
I will take ownership when I deal with my customer by
I will demonstrate pride in our business, my [...]
The Makings Of A Perfect Lean Market
Sunday, January 4th, 2009Beyond Lean: The Perfect Lean Market: While 80% of manufacturers have lean initiatives, less than 1% have lean practices in place. This article was written by Pamela Lopker, president and chairman of QAD Inc. She went on to say, “The Makings Of A Perfect Lean Market – There are three primary attributes to a perfect [...]